Big Data Helps To Create Great PR Campaigns

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2024-06-11 22:43:34 -

1. Introduction Within the domain of public relations (PR) campaigns, big data is essential to developing effective tactics. Large amounts of organized and unstructured data that can be examined to find patterns, trends, and correlations—particularly with regard to human behavior and interactions—are referred to as 'big data.' Professionals can obtain deep insights into their...

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